Digital Marketing
At AR Coaching Center in Nagpur, our Digital Marketing course equips you with essential skills like SEO, social media marketing, email campaigns, and content strategy. Master Facebook and Google Ads to boost your online presence. With hands-on projects and expert guidance, you’ll excel in the digital landscape. Enjoy 100% placement assistance and 24/7 support. Join us to drive business growth.
Course Details
Instructor
Shubham Bahadure
Level
Duration
60 Days/1.5 hrs Daily
Type
Course Content
Introduction to Digital Marketing
What is Digital Marketing?
Importance and Scope of Digital Marketing
Traditional Marketing vs Digital Marketing
Key Digital Marketing Channels
Understanding Customer Journey in Digital Platforms
Website Basics
Introduction to Websites and Web Hosting
Importance of a Website for Digital Marketing
Basics of User Experience (UX) and User Interface (UI)
Tools to Create and Manage Websites (WordPress, Wix,
etc.)
Google Analytics Introduction: Website Traffic Monitoring
Search Engine Optimization (SEO)
Introduction to SEO and Its Importance
Types of SEO: On-Page, Off-Page, and Technical
Keyword Research and Optimization
Meta Tags, Titles, and Descriptions
Backlink Building Strategies
SEO Tools (Google Search Console, SEMrush, Ahrefs, etc.)
Social Media Marketing (SMM)
Introduction to Social Media Platforms
Social Media Strategy for Businesses
Content Creation for Social Media
Advertising on Platforms (Facebook, Instagram, LinkedIn,
etc.)
Analytics and Insights for Social Media Campaigns
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Introduction to SEM and Paid Advertising
Google Ads: Campaign Setup and Management
Types of Ads: Search, Display, Video, Shopping, and App
Ads Keyword Bidding and Quality Score
Tracking and Optimizing Campaign Performance
Content Marketing
Importance of Content Marketing
Types of Content: Blogs, Videos, Infographics, etc.
Content Planning and Strategy
Tools for Content Creation (Canva, Adobe Spark, etc.)
Content Distribution Channels
Email Marketing
Introduction to Email Marketing
Building an Email List
Email Campaign Design and Automation
Best Practices for Email Marketing
Tools for Email Marketing (Mailchimp, Constant Contact,
etc.)
Affiliate Marketing
Basics of Affiliate Marketing
Finding and Partnering with Affiliates
Tracking Affiliate Performance
Best Practices for Affiliate Campaigns
Online Reputation Management (ORM)
Importance of Managing Online Presence
Handling Positive and Negative Reviews
Tools for ORM (Google Alerts, Social Mention, etc.)
Best Practices for Building Brand Credibility
Analytics and Reporting
Importance of Analytics in Digital Marketing
Key Metrics for Campaign Performance
Introduction to Google Analytics (In-depth)
Generating Reports and Insights for Decision-Making
Digital Marketing Tools
Overview of Popular Tools for Digital Marketing
SEO Tools: SEMrush, Ahrefs, Yoast
Email Tools: Mailchimp, HubSpot
Social Media Tools: Hootsuite, Buffer
Analytics Tools: Google Analytics, Tableau
Creating a Digital Marketing Strategy
Setting Objectives and KPIs
Target Audience Identification
Budget Allocation for Campaigns
Monitoring and Adjusting Campaigns
Building a Comprehensive Marketing Plan
What’s Included
3.5Hrs of Video Instruction
2 Written Docs
14 Source Files
Requirements
Housewives with a 12th pass qualification are eligible for digital marketing courses. Additionally, 12th pass students with basic computer knowledge can also apply. These courses open up numerous career opportunities in the digital marketing field.